Market Overview 

Automation Testing market was valued at 24.1 billion US$ in 2022 and is projected to reach 94.3 billion US$ by 2030, at a CAGR of 18.6% during the forecast period. Automation testing is the process of using software to control the execution of tests and compare the results with expected outcomes. It is a method of testing software applications by using special software tools that automate the execution of test cases. Automation testing is used to increase the efficiency and coverage of tests while reducing the cost and time of manual testing.  Automation testing allows developers to test their software application with minimal human intervention. It uses a set of pre-defined test cases and test scripts to check the functionality of an application and identify any defects. Automation testing tools can also simulate user interactions and track the performance of an application.  There are various types of automation testing tools available depending on the needs of the application and the test cases that are required. Some of the commonly used tools include UI Automation, Selenium, TestComplete, Appium, and TestNG. These tools can be used for functional testing, performance testing, security testing, and regression testing.  Automation testing can be applied in different stages of the software development life cycle, such as unit testing, integration testing, system testing, and acceptance testing. It can also be used for continuous integration and continuous testing, which allows developers to detect and fix defects early in the development process. 

Market Determinants 

The automation testing market has observed extensive developments in the last few decades and the automated analysis sector has tremendous potential to evaluate many advanced technical applications as modern technologies such as IoT, AI, and machine learning, which would continue to expand demand scope. Such factors would act as key driving factors of the market. However, high upfront investment cost and complexity of testing might hamper the market growth. The increased use of online and mobile applications would provide lucrative opportunities for the market in coming years. 

Market Segmentation 

The global Automation Testing market is mainly classified based on Testing Type, End-users, Organisation Type, and Service Type. 

Testing Type is further segmented into Functional Testing and Non-Functional Testing.  

By End-users the market is divided into Banking, Financial Services, and Insurance (BFSI), Defense and Aerospace, Automotive, and Healthcare.  

By Organisation Type the market is further divided into Small & Medium-Sized Enterprises and Large Enterprises. 

By Service Type the global Automation Testing market is divided as Advisory & Consulting, Implementation Services, and Support & Maintenance. 

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Regional Segementation 

Based on geography, the global Automation Testing market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America is further divided in the U.S., Canada, and Mexico, whereas Europe consists of the UK, Germany, France, Italy, and Rest of Europe. Asia-Pacific is segmented into India, China, Japan, South Korea, and Rest of Asia-Pacific. The South America region includes Brazil, Argentina, and the Rest of South America, while the Middle East & Africa is categorized into GCC Countries, Egypt, South Africa, and Rest of Middle East & Africa. 

Competitive Players/ Competitive landscape/ Key Players/Market Leaders 

Key players operating in the Automation Testing industry include Belitsoft, Capgemini, Cigniti Technologies, Devstringx Technologies, Froglogic GmbH, IBM Corporation, Micro Focus, Microsoft, Parasoft, Accenture, QA Mentor, QualityLogic, Ranorex GmbH, ScienceSoft USA Corporation, SmartBear Software, TestMatick, Eggplant, Testrig Technologies, Tricentis, and Cigniti Technologies. 

Automation Testing Market Key Segments: 

By Testing Type 

• Functional Testing 
• Non-Functional Testing 

By End-users 

• Banking, Financial Services, and Insurance (BFSI) 
• Defense and Aerospace 

• Automotive 
• Healthcare 

By Organisation Type 

• Small & Medium-Sized Enterprises 
• Large Enterprises 

By Service Type 

• Advisory & Consulting 
• Implementation Services 
• Support & Maintenance 

Key Global Automation Testing Industry Players 

• Belitsoft 
• Capgemini 
• Cigniti Technologies 
• Devstringx Technologies 
• Froglogic GmbH 
• IBM Corporation 
• Micro Focus 
• Microsoft 
• Parasoft 
• Accenture 
• QA Mentor 
• QualityLogic 
• Ranorex GmbH 
• ScienceSoft USA Corporation 
• SmartBear Software 
• TestMatick 
• Eggplant 
• Testrig Technologies 
• Tricentis 
• Cigniti Technologies 

What Report Provides 

• Full in-depth analysis of the parent Industry 
• Important changes in market and its dynamics 
• Segmentation details of the market 
• Former, on-going, and projected market analysis in terms of volume and value 
• Assessment of niche industry developments 
• Market share analysis 
• Key strategies of major players 
• Emerging segments and regional growth potential