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Agricultural Machinery Market

Agricultural Machinery Market By Type (Tractors, Harvesting Machinery, Planting and Seeding Machinery, Irrigation Equipment, Soil Preparation and Cultivation Machinery, Spraying and Fertilizing Machinery and Other), By Pricing Segment (Low-Priced Equipment, Mid-Priced Equipment and High-Priced Equipment), By Application (Crop Cultivation, Horticulture, Livestock Farming, Forestry Operations and Others) By Distribution Channel (Direct Sales, Dealers and Distributors and Online Sales) Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2025-2032

Report ID : 4139 | Publisher ID : Meta | Published : 2025-09-23 | Pages : 255

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Global Agricultural Machinery Market - Comprehensive Data-Driven Market Analysis & Strategic Outlook 

The global agricultural machinery market and its sector will continue to spread well beyond the boundaries of conventional farming equipment, influencing how farming will evolve to meet the needs of the future. The market will no longer be limited to the provision of tractors, harvesters, or basic ploughing equipment. Rather, it will grow in terms of sophisticated technologies that will enable farmers to boost productivity while working on environmental and economic issues. What distinguishes this industry from most others is the way it will marry necessity and innovation, making sure that food production systems will continue to be both sustainable and efficient as populations expand and resources dwindle.  

  • Global agricultural machinery market valued at approximately USD 160.5 Billion in 2025, growing at a CAGR of around 5.4% through 2032, with potential to exceed USD 232 Billion. 
  • Tractors account for nearly 29.4% market revenues, driving innovation and expanding applications through intense research.  
  • Key trends driving growth: Need for heightened farm productivity and yield to meet global food demand., Labor shortages in rural areas driving automation adoption.  
  • Opportunities include Integration of precision agriculture technologies (e.g., GPS, IoT, AI) for data-driven farming. 
  • Key insight: The market is set to grow exponentially in value over the next decade, highlighting significant growth opportunities.

Could the rapid integration of precision agriculture and automation remodel farming practices faster than traditional markets can adapt, and what demanding situations might stand up in bridging the distance among advanced and small-scale farmers? As weather exchange and food protection pressures accentuate, will agricultural equipment innovation be sufficient to maintain worldwide call for at the same time as final low-cost for growing economies? 

Outside its traditional scope, the global agricultural machinery market will shape the way digital solutions will be integrated into the everyday process of farming. The machinery will be engineered to incorporate data-driven platforms, making networks that will track soil conditions, crop yield, and resource utilization in real time. As this becomes more integrated, the business will move towards more intelligent farming solutions, where the functions of machinery will not only involve physical work but also decision support. The distinction between machines and information systems will become a blur, resulting in a highly responsive and adaptive agricultural process.

Market Segmentation Analysis  

The global agricultural machinery market is mainly classified based on Type of Machinery, Pricing Segment, Application, Distribution Channel 

By Type of Machinery is further segmented into: 

  • Tractors - Tractors will remain the backbone of the global agricultural machinery market, with upcoming tractors possibly to incorporate clever technology in order to lessen gasoline intake and make certain accuracy. Self-driving tractors will lessen hard work, enabling farmers to cultivate large regions correctly and growth productiveness in small-scale and commercial agriculture. 
  • Harvesting Machinery - Future farming device will attention extra on automation and minimal crop loss, converting the efficiency of farming. Sophisticated sensors will increasingly more be responsible for figuring out crop ripeness, permitting for proper harvesting in a timely way. These advancements in the market will assist farmers combat hard work shortages and optimize higher yields in various crop kinds. 
  • Planting and Seeding Machinery - Seeding and planting equipment in the market will follow precision-based systems to maintain proper spacing and seed depth. The latest GPS integration will assist in optimizing planting patterns. All this advancement will reduce wastage and increase output, making it simpler to manage large agricultural land by providing consistent performance for future farming operations. 
  • Irrigation Equipment - Future irrigation machinery in the market will shift towards water-saving systems. Automated drip and sprinkler technology integration will ensure less wastage of water. Data analytics-powered smart irrigation systems will allow farms to sustain soil moisture levels at optimal levels, ensuring healthy crop growth and conservation of resources. 
  • Soil Preparation and Cultivation Machinery - The market will have its sights set on high-tech land preparation and cultivation equipment meant to enhance land productivity. Intelligent tillage technologies and low-soil-disrupt equipment will become increasingly popular. These will ensure that the soil remains healthy, reduce erosion, and enable environmentally friendly farming methods with regular agricultural yield.  
  • Spraying and Fertilizing Machinery - Spraying and fertilizing equipment in the global agricultural machinery market will increasingly be based on precision farming technologies. Future models will guarantee controlled use of chemicals with the assistance of drones and sensor-based equipment. This transition will enhance crop quality while minimizing the threats to the environment, resulting in cost reduction and healthier agricultural practices globally. 
  • Other - These and other Global Agricultural Machinery will comprise robotic systems, automatic weeders, and equipment for specialized applications. Technological development will open up the possibilities for specialized farming. These devices will enable diverse farming activities, providing farmers with flexibility and efficiency as global food demand for diversified production continues to grow. 

By Pricing Segment, the market is divided into: 

  • Low-Priced Equipment - The global agricultural machinery market will continue to have robust demand for low-cost machines in emerging economies. These machines will assist small and medium farms by offering basic equipment at economic prices. Companies will emphasize durability and simplicity, ensuring such equipment is affordable and convenient for resource-limited agricultural communities across the globe. 
  • Mid-Priced Equipment - Mid-range machines in the market will become increasingly significant as farms look for a compromise between affordability and high-end technology. This range will tend to embrace semi-automatic features that deliver added efficiency without heavy investment. Increased use of these machines will close the gap between conventional practices and contemporary agriculture. 
  • High-Priced Equipment - High-end machinery in the global agricultural machinery market will serve large-scale agricultural operations and agribusiness. Future trends will involve high-end robotics, AI-based controls, and totally automated systems. While high in cost, these machines will provide high returns as they increase efficiency, cut labour cost, and promote sustainable farming practices at scale. 

By Application the market is further divided into:  

  • Crop Cultivation - Crop farming will continue to be the greatest use for the global agricultural machinery market. There will be increasing demand for tractors, Seeders, irrigation, and harvesters that are optimized for delivering higher crop yields. Precision farming technology will streamline efficiency, promoting sustainable food production for increasingly larger populations while resolving issues such as water conservation and soil care management. 
  • Horticulture -Horticulture in the market will increase with equipment specific to fruits, vegetables, and floriculture. Emerging equipment will emphasize gentle handling for minimizing damage while achieving maximum yield. Automated planting, watering, and harvesting systems will aid commercial horticulture for quality consistency and for minimizing reliance on extensive manual labour. 
  • Livestock Farming - Livestock farming uses will experience equipment intended for feeding, milking, and sanitation. The market will also experience sophisticated automated systems that enhance animal welfare and farm cleanliness. As demand for proteins increases, solutions in the future will focus on efficiency, decreasing workload while providing enhanced care and increased production results. 
  • Forestry Operations - Forestry activity in the market will increase using advanced logging and land-preparation machinery. Sustainable forestry will create demand for machinery that provides productivity while maintaining environmental stewardship. Future machinery will probably include automation to allow precise handling of timber, reducing its ecological impact without sacrificing the industrial requirement for wood products. 
  • Others - Other uses of the global agricultural machinery market will target specialized agriculture sectors including aquaculture and organics. Future machinery will be tailored to niche demand, providing versatile solutions. These technologies will facilitate diversification in agriculture, allowing farmers to meet emerging consumer needs and changing agriculture landscapes. 

By Distribution Channel the global agricultural machinery market is divided as: 

  • Direct Sales - Direct selling in the global agricultural machinery market will remain an important channel, particularly for bulk sales. Future growth will incorporate direct interaction between manufacturers and agricultural businesses. This will provide customized solutions, improved after-sales support, and less dependence on third-party vendors for cutting-edge machinery. 
  • Dealers and Distributors - Dealerships and distributors will remain a dominant force in the market. These channels will offer entry into rural and semi-urban areas where farmers need direction in machinery usage. Future plans will probably mix training schemes and localized assistance to build trust and acceptance of advanced agricultural equipment. 
  • Online Sales - The market online sales will grow strongly with digitalization. Farmers will increasingly buy machinery, parts, and accessories using e-commerce sites. Improved transparency, competitive prices, and virtual demonstrations will propel this channel, offering agricultural machinery to even remote rural farm areas across the globe. 

 

Forecast Period   

2025-2032  

Market Size in 2025  

$160.5 Billion  

Market Size by 2032  

$232 Billion  

Growth Rate from 2025 to 2032  

5.4%  

Base Year  

2024  

Regions Covered  

North America, Europe, Asia-Pacific, South America, Middle East & Africa   

 

Geographic Dynamics 

The global agricultural machinery market is geographically dominated, wherein various places embrace technology and machinery in accordance with their farming activities, economic interests, and climate. In North America, United States, Canada, and Mexico play major roles, each with specific agricultural requirements. The U.S. Still dominates with large-scale mechanized agriculture that is based on high-tech tractors and harvesters, even as Canada focuses on specialised gadget appropriate to its substantial grain and oilseed production. Mexico, however, melds present day machinery with time-honored techniques, because agriculture stays each industrial and a manner of life in much of the geographical region. These nations collectively make up a vibrant market segment, with the integration of technology being the key to developing growth. 

Europe comes next with its own framework, comprising the UK, Germany, France, Italy, and the Rest of Europe, all of which are nations with highly advanced agricultural markets. Germany and France stand out strongly in terms of the adoption of precision farming equipment, whereas Italy continues with an emphasis on vineyard and fruit equipment. The UK has progressively increased its utilization of advanced equipment to keep up with labour shortages and shifting trade conditions. The other European nations also actively contribute towards advocating for sustainable agriculture, usually aided by government policy that promotes investment in machinery that minimizes environmental footprint.

The Asia-Pacific market is characterized by scale and diversity in the region. China and India are among the countries at the forefront of demand for machinery with their huge agricultural foundations and the need to cater to increasing populations. Japan and South Korea, on the other hand, have more technologically advanced methods, with many relying on robotics and automated processes in agriculture. Whereas full-scale mechanization is already deeply entrenched in China, India is at a phase where modernization is slowly eroding traditional practice, with steady demand for efficient but cheap machines. Steady growth is also seen in the Rest of Asia-Pacific as smaller economies turn to machinery to enhance productivity and minimize labour dependency.

A different scenario is seen in South America, with Brazil and Argentina being agricultural giants. The two nations are dependent on machinery for massive cultivation of crops like soybeans, corn, and sugarcane that are essential for world exports. Though modern agriculture dominates the two nations, the Rest of South America is still in the process of transitioning towards mechanization, with incremental investment in tractors and other fundamental equipment. This differential rate of adoption indicates how the market in this nation will grow even more in the future. 

Middle East & Africa further diversifies the mix, with GCC Countries, Egypt, South Africa, and Rest of region contributing to varying extents. While water shortages and dry climates discourage extensive farming in most Middle East nations, adoption of machinery is encouraged by government programs for enhancing food security. South Africa has a more mature agricultural equipment industry with commercial farming practices, while Egypt is further developing its agriculture sector with gradual introduction of high-end tools. Other regions in Africa are still at the early phase of adoption but will see the demand for mechanization increase over time as nations strive to increase food production and cut on imports.

Competitive Landscape & Strategic Insights 

The global agricultural machinery market has become a crucial element of today's farming, influencing how food production will further develop in the coming years. Technology playing a greater role in farming, machines are not just mere tools anymore but have become imperative to attain higher efficiency and productivity. From harvesters and tractors to sophisticated planting and irrigation systems, the need for dependable and efficient equipment keeps growing as farmers seek to enhance production while limiting labour and time. This increased reliance on equipment is the indication of how the agricultural industry will satisfy increasing food demands globally. 

Both long-standing international industry players and rapidly developing regional competitors make up the market, forming a diverse competitive scene. Household brands like Deere & Company, AGCO Corporation, CNH Industrial N.V. under its Case IH and New Holland brands, and Kubota Corporation have created very high standards by decades of innovation and reliable equipment. Accompanying them, CLAAS KGaA mbH, Mahindra & Mahindra Ltd., Massey Ferguson of AGCO, SAME Deutz-Fahr Group, and Valtra Inc. have consolidated the market by providing diversified product lines that meet diverse regional farming cultures and customer needs. Their international presence and capacity to modify their products according to shifting farming conditions have helped them stay in the focus of the industry. 

While all this, regional players have begun to make inroads by tackling local farming issues with solutions best suited to regional needs. Yanmar Co., Ltd., Escorts Limited, Jacto Group, Stara S.A., Kuhn Group, and Tatu Marchesan are some of the companies that have shown that regional know-how is as essential as scale. By targeting certain crops, soil, and agricultural practices, these firms will keep on establishing dominant positions in each sector while gradually increasing their foothold worldwide. By having international colossi and regional pioneers present, the industry is ensured that the market does not shift in one direction but responds to diverse agricultural requirements. 

The reason this sector remains dynamic is due to the continuous necessity of innovation in view of evolving agricultural practices. As farmers struggle with shortage of labor, environmental issues, and producing more with less, machine makers will continue innovating to offer more intelligent, more effective solutions. The combination of well-established players and new entrants indicates that while worldwide recognition gains credibility and respect, regional flexibility may deliver the accuracy that local farmers desire. With agriculture evolving further, the global agricultural machinery market will be one of the most prominent connections between tradition and technology. 

Market Risks & Opportunities 

Restraints & Challenges: 

Prohibitively high capital investment and maintenance costs for farmers. - Exorbitant buying and maintenance expenses will continue to be an issue for the market. Small and medium-scale farmers will find it difficult to find resources, hindering adoption rates. If funding models and subsidies are not made universally accessible, it will limit market accessibility for larger markets. 

Lack of technical skills and infrastructure for advanced machinery in developing regions. - Limited education possibilities and poorly evolved rural infrastructure might be most important demanding situations for the global agricultural machinery market. Farmers will no longer be able to perform state-of-the-art machines without good enough technical knowledge. This lack of abilties and infrastructure will constrain the blessings of new agricultural technologies in massive regions. 

Opportunities: 

Integration of precision agriculture technologies (e.g., GPS, IoT, AI) for data-driven farming. - The future of the global agricultural machinery market can have a organization basis in precision agriculture. Use of technology like GPS, IoT, and AI will allow information-driven decision-making, so that it will improve productivity and useful resource control. Farming will become greater green, sustainable, and productive in the destiny decades with extra digitalization. 

Forecast & Future Outlook 

  • Short-Term (1–2 Years): Recovery from COVID-19 disruptions with renewed testing demand as healthcare providers emphasize metabolic risk monitoring. 
  • Mid-Term (3–5 Years): Greater automation and multiplex assay adoption improve throughput and cost efficiency, increasing clinical adoption. 
  • Long-Term (6–10 Years): Potential integration into routine metabolic screening programs globally, supported by replacement of conventional tests with advanced biomarker panels. 

Market size is forecast to rise from USD 160.5 million in 2025 to over USD 232 million by 2032. Agricultural Machinery will maintain dominance but face growing competition from emerging formats.  

Concurrently, the sector will become indispensable to global sustainability discourse. The machinery with a purpose to be built in the next couple of years might be required to minimize carbon footprints, keep water, and make use of strength in an choicest way. In this way, the global agricultural machinery market may be more than a company of implements; it is going to be a pillar of food safety and environmental stewardship. With its capability to reach past conventional barriers, the marketplace will outline the future of agriculture in ways that increase far past the increase of vegetation, touching economies, ecosystems, and societies around the sector. 

Report Coverage 

This research report categorizes the global agricultural machinery market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global agricultural machinery market.

By Type of Machinery: 

  • Tractors  
  • Harvesting Machinery  
  • Planting and Seeding Machinery 
  • Irrigation Equipment 
  • Soil Preparation and Cultivation Machinery 
  • Spraying and Fertilizing Machinery 
  • Other 

By Pricing Segment: 

  • Low-Priced Equipment  
  • Mid-Priced Equipment 
  • High-Priced Equipment 

By Application:  

  • Crop Cultivation 
  • Horticulture 
  • Livestock Farming 
  • Forestry Operations 
  • Others 

By Distribution Channel: 

  • Direct Sales 
  • Dealers and Distributors 
  • Online Sales 

Key Global Agricultural Machinery Industry Players 

  • Deere & Company
  • AGCO Corporation
  • CNH Industrial N.V. (Case IH and New Holland)
  • Kubota Corporation
  • CLAAS KGaA mbH
  • Mahindra & Mahindra Ltd.
  • Massey Ferguson (AGCO Corporation)
  • SAME Deutz-Fahr Group (SDF Group)
  • Valtra Inc. (AGCO Corporation)
  • Yanmar Co., Ltd.
  • Escorts Limited
  • Jacto Group
  • Stara S.A.
  • Kuhn Group
  • Tatu Marchesan

WHAT REPORT PROVIDES 

  • Full in-depth analysis of the parent Industry 
  • Important changes in market and its dynamics 
  • Segmentation details of the market 
  • Former, on-going, and projected market analysis in terms of volume and value 
  • Assessment of niche industry developments 
  • Market share analysis 
  • Key strategies of major players 
  • Emerging segments and regional growth potential

1. Market Introduction
1.1.Executive Summary
1.2.Market Definition
1.3.Market Scope
2. Research Methodology
2.1.Primary Research
2.2.Research Methodology
2.3.Assumptions & Exclusions
2.4.Secondary data sources
3. Agricultural Machinery market Overview
3.1.Report Segmentation & Scope
3.2.Key Market Trend
3.3.Drivers
3.3.1. Rising demand for mechanized farming to boost crop productivity
3.3.2. Government subsidies and support programs encouraging farm equipment adoption
3.4.Restraints
3.4.1. High upfront costs of advanced machinery limiting adoption among small farmers
3.4.2. Lack of technical skills and maintenance facilities hindering efficient usage
3.5.Opportunity
3.5.1. Growing adoption of precision agriculture and smart farming technologies
3.5.2. Expanding demand in emerging economies with rising agricultural investments
3.6.Market Share Analysis
4. Type of Machinery Overview
4.1.Introduction
4.1.1. Market Size & Forecast
4.2.Tractor
4.2.1. Market Size & Forecast
4.3.Harvesting Machinery
4.3.1. Market Size & Forecast
4.4.Planting and Seeding Machinery
4.4.1. Market Size & Forecast
4.5.Irrigation Equipment
4.5.1. Market Size & Forecast
5. Pricing Segment Overview
5.1.Introduction
5.1.1. Market Size & Forecast
5.2.Low-Priced Equipment
5.2.1. Market Size & Forecast
5.3.Mid-Priced Equipment
5.3.1. Market Size & Forecast
5.4.High-Priced Equipment
5.4.1. Market Size & Forecast
6. Application Overview
6.1.Introduction
6.1.1. Market Size & Forecast
6.2.Crop Cultivation
6.2.1. Market Size & Forecast
6.3.Horticulture
6.3.1. Market Size & Forecast
7. Distribution Channel Overview
7.1.Introduction
7.1.1. Market Size & Forecast
7.2.Direct Sales
7.2.1. Market Size & Forecast
7.3.Dealers and Distributors
7.3.1. Market Size & Forecast
7.4.Online Sales
7.4.1. Market Size & Forecast
8. Agricultural Machinery Market Regional Overview
8.1.Introduction
8.1.1. Market Size & Forecast
8.2.North America Agricultural Machinery market
8.2.1. North America Market Size & Forecast, By Country
8.2.2. North America Market Size & Forecast, By Type of Machinery
8.2.3. North America Market Size & Forecast, By Pricing Segment
8.2.4. North America Market Size & Forecast, By Application
8.2.5. North America Market Size & Forecast, By Distribution Channel
8.2.6. U.S.
8.2.6.1. Market Size and Forecast
8.2.7. Canada
8.2.7.1. Market Size and Forecast
8.2.8. Mexico
8.2.8.1. Market Size and Forecast
8.3.Europe Agricultural Machinery market
8.3.1. Europe Market Size & Forecast, By Country
8.3.2. Europe Market Size & Forecast, By Type of Machinery
8.3.3. Europe Market Size & Forecast, By Pricing Segment
8.3.4. Europe Market Size & Forecast, By Application
8.3.5. Europe Market Size & Forecast, By Distribution Channel
8.3.6. Germany
8.3.6.1. Market Size and Forecast
8.3.7. France
8.3.7.1. Market Size and Forecast
8.3.8. UK
8.3.8.1. Market Size and Forecast
8.3.9. Italy
8.3.9.1. Market Size and Forecast
8.3.10. Spain
8.3.10.1. Market Size and Forecast
8.3.11. Rest of Europe
8.3.11.1. Market Size and Forecast
8.4.Asia-Pacific Agricultural Machinery market
8.4.1. Asia-Pacific Market Size & Forecast, By Country
8.4.2. Asia-Pacific Market Size & Forecast, By Type of Machinery
8.4.3. Asia-Pacific Market Size & Forecast, By Pricing Segment
8.4.4. Asia-Pacific Market Size & Forecast, By Application
8.4.5. Asia-Pacific Market Size & Forecast, By Distribution Channel
8.4.6. China
8.4.6.1. Market Size and Forecast
8.4.7. Japan
8.4.7.1. Market Size and Forecast
8.4.8. India
8.4.8.1. Market Size and Forecast
8.4.9. South Korea
8.4.9.1. Market Size and Forecast
8.4.10. Australia
8.4.10.1. Market Size and Forecast
8.4.11. South East Asia
8.4.11.1. Market Size and Forecast
8.4.12. Rest of Asia-Pacific
8.4.12.1. Market Size and Forecast
8.5.South America Agricultural Machinery market
8.5.1. South America Market Size & Forecast, By Country
8.5.2. South America Market Size & Forecast, By Type of Machinery
8.5.3. South America Market Size & Forecast, By Pricing Segment
8.5.4. South America Market Size & Forecast, By Application
8.5.5. South America Market Size & Forecast, By Distribution Channel
8.5.6. Brazil
8.5.6.1. Market Size and Forecast
8.5.7. Argentina
8.5.7.1. Market Size and Forecast
8.5.8. Rest of South America
8.5.8.1. Market Size and Forecast
8.6.Middle East & Africa Agricultural Machinery market
8.6.1. Middle East & Africa Market Size & Forecast, By Country
8.6.2. Middle East & Africa Market Size & Forecast, By Type of Machinery
8.6.3. Middle East & Africa Market Size & Forecast, By Pricing Segment
8.6.4. Middle East & Africa Market Size & Forecast, By Application
8.6.5. Middle East & Africa Market Size & Forecast, By Distribution Channel
8.6.6. GCC Countries
8.6.6.1. Market Size and Forecast
8.6.7. UAE
8.6.7.1. Market Size and Forecast
8.6.8. Saudi Arabia
8.6.8.1. Market Size and Forecast
8.6.9. South Africa
8.6.9.1. Market Size and Forecast
8.6.10. Rest of Middle East & Africa
8.6.10.1. Market Size and Forecast
9. Company Profile
9.1.Deere & Company
9.2. AGCO Corporation
9.3. CNH Industrial N.V. (Case IH and New Holland)
9.4.Kubota Corporation
9.5.CLAAS KGaA mbH
9.6.Mahindra & Mahindra Ltd.
9.7.Massey Ferguson (AGCO Corporation)
9.8.SAME Deutz-Fahr Group (SDF Group)
9.9.Valtra Inc. (AGCO Corporation)
9.10. Yanmar Co., Ltd.
9.11. Escorts Limited
9.12. Jacto Group
9.13. Stara S.A.
9.14. Kuhn Group
9.15. Tatu Marchesan

  • Deere & Company
  • AGCO Corporation
  • CNH Industrial N.V. (Case IH and New Holland)
  • Kubota Corporation
  • CLAAS KGaA mbH
  • Mahindra & Mahindra Ltd.
  • Massey Ferguson (AGCO Corporation)
  • SAME Deutz-Fahr Group (SDF Group)
  • Valtra Inc. (AGCO Corporation)
  • Yanmar Co., Ltd.
  • Escorts Limited
  • Jacto Group
  • Stara S.A.
  • Kuhn Group
  • Tatu Marchesan

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Frequently Asked Questions

Global Agricultural Machinery market is valued at $160.5 Billion in 2025.
Global Agricultural Machinery market is estimated to grow with a CAGR of 5.4% from 2025 to 2032.
Global Agricultural Machinery market is estimated to reach $232 Billion by 2032.
Top players operating in the global Agricultural Machinery market are Deere & Company, AGCO Corporation, CNH Industrial N.V. (Case IH and New Holland)