Market Overview 

UV sanitizing devices are designed as an easy-to-use, portable equipment that effectively sterilizes daily household items such as smartphones, keys, currency notes, glasses, watches, and much more. The UV sterilizers come with unique designs and easily fit in the interior décor of households. These products use generally use UV-C radiation to eliminate all kinds of germs, bacteria, or viruses atop devices. 

Market Dynamics  

The increasing awareness among the general population concerning germs and bacteria and rising household cleaning efforts to avoid contraction of germs-causing diseases are the primary factors driving the market growth. The continued attention given to the cleanliness of houses for minimizing the chances of contracting disease-causing bacteria and viruses has led to an increased demand for UV sanitizing products, which would boost the growth prospects of the market. The increased awareness among consumers regarding the spread of viruses has also led to heightened product adoption. The unique product designs have also attracted interest from many potential customers, who are drawn towards the products owing to their versatility and multiple functionalities. However, the prevalence of counterfeit, low-quality products might hamper market growth. The counterfeit items do not provide similar germ-killing features as the original products. Such products also do not possess a long service life, leading to customer dissatisfaction, which could act as barriers to market growth. The rapid rise in product demand to sterilize household items against life-threatening viruses would provide lucrative opportunities for the market in the coming years. The widespread occurrence of disease-causing infections has led to a surge in product sales, which would give crucial vendors with new possibilities of business expansion over the forecast period. 

Market Segmentation 

The global Household UV Sanitizing market is mainly classified based on Product Type and Sales Channel. Product Type is segmented into UV Sanitizing Bag, UV Sanitizer and Wireless Charger, UV Handheld Sanitizing Wand, UV Water Purifier, and Others. By Sales Channel, the market is divided into Online and Offline.  

The UV Sanitizer and Wireless Charger segment by Type holds a significant share in terms of overall volume, followed closely by the UV Sanitizing Bag segment. The dual versatile functionality of UV sterilization while wireless charging of smartphones has piqued the interest of customers, which would bolster the segment growth prospects of the market. 

The Offline segment by Sales Channel is leading in terms of overall market value owing to the higher number of customers wanting to verify the product size and fit and also to understand the working mechanism of the products before purchase. However, the Online segment would witness rapid growth due to broad stock options and availability, and quick hassle-free product delivery even to remote areas. 

Regional Analysis 

Based on geography, the global Household UV Sanitizing market is divided into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America is further divided in the U.S., Canada, and Mexico, whereas Europe consists of the UK, Germany, France, Italy, Russia, and Rest of Europe. Asia-Pacific is segmented into India, China, Japan, South Korea, and Rest of Asia-Pacific. The South America region includes Brazil, Argentina, and the Rest of South America. At the same time, the Middle East & Africa is categorized into GCC Countries, Egypt, South Africa, and Rest of Middle East & Africa. 

North America is a leading region with a substantial market share in terms of overall volume and value. The piqued interest among the regional customers about innovative products and a broad acceptance of sterilization benefits that the products impart are the primary factors that would boost the growth of the market in the region. 

Competitive landscape 

The Household UV Sanitizing market is moderately fragmented, with several global and regional players operating with expansive manufacturing capabilities and extensive distribution networks. The capabilities of the local companies to cater to the customized needs of the regional customers further intensifies the overall market competitiveness. 

Key players operating in the Household UV Sanitizing industry include 59S, Casetagram Limited, EVLAS, HoMedics USA, LLC, LARQ, Lexon, Munchkin, Inc., PhoneSoap, Recreational Equipment, Inc., ROCKUBOT, Sharper Image, Steri-Wand, Uncommon Goods LLC, XVIDA, and ZAGG Inc. 

The launch of new products after thorough technological innovation and diversification of business capabilities through strategic partnerships are the primarily followed business strategies of top players looking to capture substantial market share over the forecast period. 

Covid-19 Impact Analysis 

The outbreak of Covid-19 pandemic since the early stages of the year has seen a dramatic rise in recent times, with more and more of the global population being affected by the virus and needing medical care. As the world grapples with the long-term implications of the Covid-19 pandemic, the need for sterilization of daily household items has formed an integral part of the safety precautions to be followed meticulously. The spread of the disease-causing coronavirus can be curbed with precautionary measures such as routine sanitization of hands that keep the body germ-free. The UV sanitizing products in such cases has played an immense role in the sterilization of daily household items that risk the spread of coronavirus. The use of UV sanitizing bags and boxes have increased tremendously as more and more customers are concerned with eliminating germs and viruses from the insides of their homes. The rising awareness among customers to sanitize daily items such as smartphones and keys has led to an increased demand for UV sanitizing products. The outbreak and spread of the pandemic are thereby likely to offer additional opportunities for product sales and business expansion to key market vendors over the forecast period. 

Household UV Sanitizing Market Key Segments: 

By Product Type 

• UV Sanitizing Bag 
• UV Sanitizer and Wireless Charger 
• UV Handheld Sanitizing Wand 

• UV Water Purifier 
• Others 

By Sales Channel 

• Online 
• Offline 

Key Global Household UV Sanitizing Industry Players 

• 59S 
• Casetagram Limited 
• EVLAS 
• HoMedics USA, LLC 
• LARQ 
• Lexon 
• Munchkin, Inc. 
• PhoneSoap 
• Recreational Equipment, Inc. 
• ROCKUBOT 
• Sharper Image 
• Steri-Wand 
• Uncommon Goods LLC 
• XVIDA 
• ZAGG Inc. 

What Report Provides 

• Full in-depth analysis of the parent Industry 
• Important changes in market and its dynamics 
• Segmentation details of the market 
• Former, on-going, and projected market analysis in terms of volume and value 
• Assessment of niche industry developments 
• Market share analysis 
• Key strategies of major players 
• Emerging segments and regional growth potential